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Is SunSmart message failing to reach Generation Y?

Is SunSmart message failing to reach Generation Y?

My latest research, in partnership with the Australian Medical Association and Australian Medical Students Association, shows some worrying trends.

Initial analysis of results show that of those surveyed nearly 30% still actively sunbake to get a tan despite knowing it increases their risk of skin cancer and melanoma. Also about 67% 18-30 year olds still get sun burnt at least one a year. Most commonly this happens when they are on holidays. But #UVRaysDontTakeHolidays.

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