#Sunscreenburnout Campaign
Tonight I launched the Australian Medical Association (NSW) sun protection awareness campaign: #Sunscreenburnout. Spoke with Channel 10 national news highlighting the risks of sunscreen burnout by using expired or heat damaged sunscreen, as well as simply not applying enough.
My recent research shows that 85% of Australians surveyed do not know the right amount of sunscreen to apply. 65% of those surveyed were unaware that the effectiveness of sunscreens is detrimentally affected if it is stored above 25 degree Celsius. And too many of those surveyed rarely if ever check the expiry date of their sunscreen.
Sadly 94% of 18-30 year old Australians surveyed were sunburnt at least once in the last 12 months. It is clear that the sun protection message needs to be reinvigorated.